How do you effectively measure the impact of a retail media campaign? Visibility needs measurement to prove its value. Understanding the impact of a retail media campaign enables you to optimize it and maximize returns…

Exclusive interview with Florian Langer, Director of Vip Fishing In this exclusive interview, Florian Langer, Managing Director of Vip Fishing, importer of international fishing brands, shares his experience of working with Sponsor Ads, the advertising network specializing in niche sectors, and Pecheur.com, France's leading online fishing tackle retailer.   Video highlights: Florian explains the challenges [...]

17 October 2024

Enzo Dubeaurepaire

Video

ROAS has long been one of the leading indicators for assessing the effectiveness of advertising spend. But as the advertising environment becomes more complex, its limitations are becoming increasingly apparent.