https://www.youtube.com/embed/EuusUyUQvGU?autoplay=1&wmode=transparent&autohide=1&showinfo=0&rel=0
Exclusive interview with Florian Langer, Director of Vip Fishing
In this exclusive interview, Florian Langer, Managing Director of Vip Fishing, importer of international fishing brands, shares his experience of working with Sponsor Ads, the advertising network specializing in niche sectors, and Pecheur.com, France’s leading online fishing tackle retailer.
Video highlights:
- Florian explains the challenges faced by Vip Fishing and how retail media has boosted visibility and sales for the Japanese brand BlueBlue Fishing.
- Discover how the harmonization between Vip Fishing’s product expertise, Pecheur.com’s reputation and authority, and Sponsor Ads’ marketing know-how maximized the campaign’s impact.
- Florian points out that this campaign not only increased the brand’s visibility with consumers, but also attracted the attention of distributors keen to stock BlueBlue in their stores.
- A look back at the importance of innovation and retail media as essential levers in seasonal and long-term marketing strategies.
🔗 Links :
– Pecheur.com : www.pecheur.com
– Vip fishing : www.instagram.com/vipfishing_
– BlueBlue : www.instagram.com/blueblue_europe
